Media Strategy

Oversight: Nikki


1 page and multimedia presentation:
  • Propose a media strategy based on data regarding the potential voters
  • What forms of media will be used?
  • Focus of message?
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  1. Party Name (Tamara)
    1. The party logo w/slogan (No additional pages needed?)
  2. Party Rationale (Tamara)
    1. America needs a DREAM.
      1. Economic Crisis
      2. Educational Limitations
      3. Questionable Retirement Security
    2. We are the DREAM.
      1. Challenge current institutions
      2. Strengthen democracy
      3. Renew the American Dream
  3. Platform
    1. Civil Liberties - Platform Issue 1 (Nikki Intro to Issue 1 and P.A.T.R.I.O.T. Act)
      1. P.A.T.R.I.O.T. Act
        1. Constitutional Right to Privacy under the 9th & 10th Amendment
        2. Government Should Not Form Legislation Which Violates our Right to Privacy
      2. Equal Rights for Gays and Lesbians (Jenario)
        1. Civil Unions
        2. Recognition of Civil Unions
        3. Equal State/Federal Benefits
        4. Equal Treatment in the Workplace
        5. Same Insurance Benefits
      3. Don't Ask Don't Tell (Jenario)
        1. End Sexual Preference Discrimination
        2. Sexual Preference has no Bearing on Patriotism
    2. Laissez-Faire - Platform Issue 2 WHO IS DOING THIS ISSUE?
      1. Anti-Bailout
        1. Deregulate the Auto Industry
      2. Job Creation
        1. Federal Minimum Wage Increase
      3. Federal Reserve Oversight
    3. Issue 3
    4. Issue 4
    5. Issue 5
    6. Key Issue 1 Economy (Tamara - TALK TO ME ASAP!)
      1. Economy: It's job growth, stupid!
      2. End the Wars
      3. What happened to my $3 trillion?
      4. (Insert table from www.endwar.com)
      5. Superpower graveyard, Persia, The
      6. Come learn with us
      7. Arizona, friends of Immigrants
      8. IUSB
    7. Key Issue 2 (Platform 7)
    8. Key Issue 3 (Platform 8)
  4. Target Voter Groups
    1. First group
      1. reasons
    2. Second group
      1. reasons
    3. Third group
      1. reasons
  5. Hypothetical Candidates
    1. What type of person
      1. reasoning
  6. Media Strategy
    1. Commercial
      1. reason behind choice of media
      2. how this ties in to target groups